The unique 1/64oz shad dart head and split tail allows the lure to fall horizontally rather than vertically. Their entire food source flows down the stream with the current. This is why most jigs do not work for trout. The Trout Magnet, on the other hand, flows naturally with the stream. With constant 1" to 3" twitches of the rod tip, the lure looks life-like as it flows downstream. Most jigs would not respond to this type of rod tip motion.
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