|In 1967, when Fred Young carved the first Big O fishing
lure from a block of balsa wood, he created a legacy that
has endured for decades. After 30 years, the Cotton Cordell
Big O lure is still an active part of crankbait and fishing
The Big O is a fishing favorite for big trophy bass because its shorter, squared lip deflects off cover, making it ideal to fish around submerged structure. These fishing lures are perfect for largemouth bass fishing.